Bagsinthecity recognises that you want to understand how personally identifiable data about you is being gathered and used. This Privacy Policy is our current corporate policy on this subject. As we continuously improve and expand our services, this Privacy Policy might change. So please check it out periodically. If you have questions about our policy, please click on our customer feedback page to contact us via our electronic feedback form. To understand this Privacy Policy, you should read the entire policy carefully.

Who We Are
As used in this Privacy Policy, the terms “we” and “us” mean Fuchsia Entertainment Sdn Bhd, the company behind the Bagsinthecity Service.

Because this Privacy Policy sets forth only our privacy practices, it does not describe the privacy practices of our suppliers, licensees or affiliates (or, indeed, any other parties excluded from the definition of “we” and “us”).

Scope and Nature of Policy
This Privacy Policy covers personally identifiable data collected from and about you — individuals who are customers and prospective customers of our Service. "Personally identifiable data" means any data about an identified or identifiable individual that are recorded in any form. However, this Privacy Policy does not cover aggregated data from which the personally identifiable characteristics have been removed. We retain the right to use aggregated data in any way that we feel advances our business interests.

This Privacy Policy includes examples of the types of information we may collect and the kinds of companies to which we may disclose information. These examples are illustrative and should not be considered a complete inventory of our information collection or sharing practices. Accordingly, the words "include" and "including" mean inclusion without limitation.

We do not knowingly solicit personally identifiable data from persons under the age of 18 years.

Collection of Data
In the ordinary course of our business, we gather personally identifiable data about you, including:

• Information you provide, such as your name, address(es), National Registration Identification Number or other form of identification (such as passport number), telephone number(s), fax number(s), e-mail address(es), date and place of birth, driver’s license number, credit card information.

• Information about your dealings with us.

• Information we receive from consumer or financial reporting agencies, such as your creditworthiness and credit history, and from customer information services.

• Information from emails and other contacts sent to us by our customers and users of our website.

• Information collected electronically on all users of our website, including customers, by means of cookies.

How We Use the Information We Collect
We use the personally identifiable data stored in our member database in various ways to provide our services to you, to communicate with you, and to otherwise conduct our business. The next time you use our service and enter your username and password, we will call up your information from our database to make processing your order faster and easier.

When you use your Bagsinthecity account, we also keep track of your brand preferences and Product choices and analyze that information. We do so in order to be able to email to you special advertisements, offers and notices regarding brands and Products that seem to fit with your preferences.

Use of “Cookies” and Other Tracking Technologies
We use cookies to track customers and potential customers who visit our website(s) or receive our html-formatted commercial electronic mail messages (“html e-mail”), and to facilitate their use of services offered on our website(s) or in connection with html e-mail.  A “cookie” is a set of data that a web server stores on your computer that enables the server to recognize your computer.  Cookies enable websites to “remember” your entries as you move from page to page, or when you revisit the site from time to time using the same computer.  When used in conjunction with html e-mail, cookies help to “remember” your responses to such e-mail.  The data set that makes up a cookie will typically not have any meaning to anyone other than the party that placed the cookie.  A cookie cannot retrieve other data from your computer’s hard drive or pass on computer viruses.

 
Third Party Websites
Our website(s) and html e-mail may contain links to third party websites, which may or may not be operated in conjunction with our website(s). We do not monitor or control the information collected when you choose to "click through" links to these websites. The treatment of user data by the operators of third party websites may be different from ours. For details regarding their treatment of personally identifiable data about you, you will need to read their privacy policies or contact them.

 
Security of Data
When we decide what data to seek from or communicate to you, or how to seek or communicate it, we try to strike a reasonable balance between the security of your data and your convenience.  We do this because we believe our customers attach value to both.  As a result, we sometimes use a method of communication that is less secure than some of its less convenient alternatives.  An important example of this occurs in the case of e-mail.  When we send e-mail to you, we send it in an unencrypted form.  We do this because we believe that many of our customers do not currently have the capability to receive encrypted e-mail.  As a consequence, though, if our unencrypted e-mail intended for you were misrouted or intercepted, it could be read more easily than encrypted e-mail.  Because e-mail to and from us is not encrypted, please do not include your membership number, or any other information you regard as confidential (such as your username or password), in any e-mail you send us.  A more secure way to communicate with us over the Internet is to click on the “Contact Us” link on the home page of our website www.baginthecity.com and complete the form that you are presented.

To protect personally identifiable data about you effectively, we need your help.  Do not disclose under any circumstances your Bagsinthecity-related personal identification number (or “PIN”) or password to anyone, and please exercise due care and common sense in disclosing your membership number to others; we note that third parties to whom you disclose your member number will not be bound by this Privacy Policy, and could abuse such information and compromise your account with us.  In any event, to the extent that you have a legitimate reason for disclosing your membership number to a third party, you should carefully review such third party’s privacy policy prior to such disclosure to understand how that party will treat the disclosed information.  If you have reason to believe that any account with us is no longer secure, you must immediately notify us of the problem by clicking the “Contact Us” link on the www.bagsinthecity.com.my home page. 

 
Use of Data
Parties to Which We Disclose Data - We may disclose the personally identifiable data about you if we are required to do so under applicable laws or to financial service providers, such as banks if necessary in the course of providing the Bagsinthecity Service or anything related thereto.

We may use personally identifiable data about you for a variety of purposes as described in this section, including, but not limited to, using personally identifiable data about you to make and process your orders or requests, provide you with customer assistance, prepare your account statements and maintain and develop software.

By making or placing an order/requests with us, you are consenting to the use and disclosure of personally identifiable data about you for the uses mentioned here. If you do not wish to consent to such use and disclosure of personally identifiable data about you, please do not make or place an order/request with us.

Initial Uses - We may initially use the personally identifiable data that we collect from you to process your order/request with us; to provide you with enhanced Service; and to bill and collect amounts owed to us for your order/requests. Accordingly, if you seek to pay the applicable charges by a credit card, we may disclose personally identifiable data about you to the bank or financial institution issuing the card and to other companies that assist in processing the charges.

We may share your personally identifiable information with third party vendors who help us provide the Services to you, such as email providers, delivery or shipping houses, firms, companies that provide us with marketing services, and other such third parties.

We may also disclose your personally identifiable information as we believe is reasonably necessary to comply with law, regulation or other governmental authority, to determine your credit status or enable debt collection, initiate legal proceedings to recover losses and/or our property, or for insurance claim processing, or to prevent harm to yourself or others.

From time to time, we may make our mailing list available to carefully screened companies whose products we believe will be of interest to you. We never share email addresses for this purpose. If you prefer to have your name withheld, please contact us and let us know.

Disclosure in Corporate Acquisitions and Sales. As we develop our businesses, we may acquire or sell assets, including ownership interests in companies, and companies may acquire financial interests in us. In those transactions, personally identifiable data about you may be among the transferred business assets.

Disclosure to Agents. We may disclose personally identifiable data about you to any individual or company that we retain to assist us in the conduct of our business, including an individual or company that performs marketing services on our behalf, but only if that individual or company agrees to use the personally identifiable data about you solely for the purposes of performing the tasks on behalf of, and under the instruction of, us and to observe the relevant provisions of our Privacy Policy with respect to the data.

Marketing Use - We may aggregate and analyze all of the personally identifiable data about you to enable us to develop targeted marketing programs and service offerings that we believe are tailored to the needs of particular groups of customers. We may then use the personally identifiable data about you to contact you regarding Products and Services we believe might be of interest to you.
 

How to Access or Correct Data
We make reasonable efforts to ensure that the personally identifiable data we have about you is as accurate, current and complete as necessary for the purposes for which we use that data.

You have a reasonable right to access and review personally identifiable data about you collected by us. You may correct factual errors in that data by sending a request to us that credibly shows the error.

Future Changes in Policy
We make our Privacy Policy available at our website www.bagsinthecity.com.my. We reserve the right to change our Privacy Policy in the future. Subject to applicable laws, any changes to our Privacy Policy will be effective upon posting of the revised Privacy Policy on the Internet, accessible from a link appearing on the home page of our website www.bagsinthecity.com.my.

If we change our Privacy Policy in a way that is less protective of your privacy, then the change will not apply to our use of any personally identifiable data about you that was collected by us before the change was made, unless we notify you and provide you with the opportunity to direct us not to make new uses of personally identifiable data about you.

 
Information Regarding Former Customers
We disclose personally identifiable data about former customers or customers with inactive accounts only in accordance with our Privacy Policy.

Please contact us with any questions or comments.
We want you to enjoy your use of bagsinthecity.com.my’s Service. If you have any questions, or believe that a violation of this policy may have occurred, please let us know. To help us improve our privacy policy and practice, please give us your feedback. You may find our complete contact information on the Contact Us page on our website at www.bagsinthecity.com.my. 

©Copyright 2009 Fuchsia Entertainment Sdn Bhd. All Rights Reserved